Privacy Policy
Contact Information
Last Updated: November 15, 2025
At Shader Lab, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are committed to protecting your personal data and maintaining transparency about our data practices. Please read this policy carefully to understand our views and practices regarding your personal information.
Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Contact us through our contact forms or email
- Request quotes or information about our services
- Subscribe to our newsletters or communications
- Participate in surveys or provide feedback
- Engage with our customer support team
This may include your name, email address, phone number, company name, project details, and any other information you choose to provide.
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- IP address and approximate geographic location
- Browser type and version
- Operating system and device information
- Pages visited and time spent on each page
- Referring website or source
- Click patterns and navigation paths
Cookies and Similar Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our website. This helps us improve user experience and analyze website performance. For detailed information about our cookie practices, please review our Cookie Policy.
How We Use Your Information
We use the information we collect for various purposes:
Service Delivery and Communication
To respond to your inquiries, provide quotes, deliver our shader programming services, and communicate with you about projects, updates, or changes to our services.
Website Improvement and Analytics
To analyze how visitors use our website, identify trends, improve our content and functionality, and enhance overall user experience through data-driven insights.
Marketing and Promotional Activities
To send you information about our services, industry insights, case studies, and promotional materials that may be of interest to you, with your consent where required.
Security and Fraud Prevention
To protect our website, users, and services from security threats, fraudulent activities, and unauthorized access, ensuring a safe environment for all users.
Legal Compliance
To comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our terms and policies.
Legal Basis for Processing Your Data
We process your personal information based on the following legal grounds:
- Consent: When you have given us explicit permission to process your personal data for specific purposes, such as receiving marketing communications.
- Contract Performance: When processing is necessary to fulfill our contractual obligations to you or to take steps at your request before entering into a contract.
- Legitimate Interests: When we have a legitimate business interest that does not override your fundamental rights and freedoms, such as improving our services or preventing fraud.
- Legal Obligation: When we need to process your data to comply with legal or regulatory requirements.
How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers: We work with trusted third-party service providers who assist us in operating our website, conducting business, or serving our users. These providers have access to personal information only to perform specific tasks on our behalf and are obligated to protect your information.
Business Transfers: If Shader Lab is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
Legal Requirements: We may disclose your information when required by law, court order, or other legal processes, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Analytics and Advertising Partners: We may share anonymized or aggregated data with analytics and advertising partners to help us understand user behavior and improve our marketing efforts.
Data Security Measures
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Secure storage systems with access controls
- Regular security assessments and updates
- Employee training on data protection practices
- Limited access to personal information on a need-to-know basis
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the nature of the information and the purpose for which it was collected:
- Contact form submissions: Retained for up to 3 years or until you request deletion
- Project-related communications: Retained for the duration of the project plus 5 years for business records
- Marketing communications: Retained until you unsubscribe or request deletion
- Website analytics data: Anonymized after 26 months
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.
Your Privacy Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
Right to Access
Request access to the personal information we hold about you and receive a copy of that information.
Right to Rectification
Request correction of inaccurate or incomplete personal information we hold about you.
Right to Erasure
Request deletion of your personal information in certain circumstances, subject to legal obligations.
Right to Data Portability
Request a copy of your personal information in a structured, commonly used, and machine-readable format.
Right to Object
Object to our processing of your personal information based on legitimate interests or for direct marketing purposes.
Right to Restrict Processing
Request restriction of processing your personal information in certain situations.
Right to Withdraw Consent
Withdraw your consent at any time where we rely on consent to process your personal information.
To exercise any of these rights, please contact us at info@sha-d-erlab.com. We will respond to your request within the timeframe required by applicable law, typically within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- Avoid filling out contact forms, account registrations, or any data-submitting features
- Disable cookies through your browser settings (see our Cookie Policy for more details)
- Contact us directly to request the deletion of any previously shared personal data
- Opt out of marketing communications by clicking the unsubscribe link in our emails
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly and in accordance with applicable data protection laws.
Third-Party Websites and Services
Our website may contain links to third-party websites, services, or resources that are not operated or controlled by Shader Lab. This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices or content of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit. When you leave our website through a link, you do so at your own risk, and we cannot guarantee the privacy or security practices of those external sites.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information from our systems.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable law.
By using our services, you consent to the transfer of your information to the United States and other countries where we operate, subject to the protections described in this policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and may provide additional notice through our website or via email if you have provided your contact information.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
Contact Us About Privacy
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: info@sha-d-erlab.com
Phone: +1 (408) 639-7284
Address: 7358 Graphics Grove, Tech Park, San Jose, CA 95110
We take all privacy inquiries seriously and will respond to your request as soon as possible, typically within 30 days.
Shader Lab
7358 Graphics Grove
Tech Park, San Jose, CA 95110
Phone: +1 (408) 639-7284
Email: info@sha-d-erlab.com